Lady, my design assistant. Specializes in naps, aesthetics, and stepping on keyboards.
Hi! I'm Zahra - UX Designer & Researcher
I design with empathy to make digital spaces feel more human
Some cool things I can do
UX research & journey mapping
UX design expertise (research + UI + systems)
Interface design in Figma
Data-informed layout decisions
Turn complex data into pretty slides
Romanticize wireframes like it’s poetry
Make the best iced matcha you’ll ever have
MY EXPERIENCE
Corporate Market Research
& UX Design Intern
May 2024 - August 2024
During my internship at Samsung Canada, I worked at the intersection of market research and digital UX strategy. I conducted high-impact research and collaborated with 6 external agencies on national campaigns, including Samsung’s Olympic initiatives in Paris 2024. My responsibilities directly shaped data-informed UX decisions, campaign experiences, and customer journey mapping.
Through exposure to cross-functional workflows, I strengthened my ability to translate research insights into UX direction, worked with tools like Google Analytics and Environics, and contributed to strategies that improved operational efficiency by 45% and increased market share by 12%.
🔗 Check out the Article by Samsung Newsroom Canada
🧠 UX Learnings & Impact
Project: Samsung x Paris 2024 Olympic Pop-Up Experience
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📊 Used Sprinklr Social Dashboards and Google Analytics to uncover consumer sentiment and behavioral patterns — insights directly informed the UX strategy of national campaigns.
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💡 Analyzed real-time user interaction with smart devices in a high-foot-traffic setting, observing how immersive spatial design shaped emotional engagement and product perception.
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🧩 Contributed to experience mapping, collaborating with industrial and digital teams to improve cross-functional design flows.
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🖥️ Optimized UX touchpoints by synthesizing research into visual reports — insights supported strategies that led to a 45% boost in efficiency and measurable engagement success (465K impressions, 3.5K+ interactions).
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🏁 This project ignited my interest in UX design and research within hybrid physical/digital environments, and helped me develop an intentional, user-centered mindset that I now apply in my own design work.
SELECT PROJECTS
Designing a game-based learning app for neurodivergent kids, focused on accessibility, playful UI, and inclusive interaction design.
Building a healthcare app that helps patients find and book doctors based on gender, language, location and real-time availability.
Led design and layout for a student magazine with over 1,500 digital reads and 300+ print copies sold in its first month.
Designing a game-based learning app for neurodivergent kids, focused on accessibility, playful UI, and inclusive interaction design.